January 1, 2023

What do automotive consumers want?

Consumers in the automotive industry are looking for various vehicle features and attributes. Fuel efficiency: Consumers are looking for more fuel-efficient cars through traditional internal combustion engines or alternative power sources such as electric or hybrid vehicles. Safety: Consumers emphasize safety features such as advanced driver-assistance systems (ADAS) and collision-avoidance technologies. Convenience and connectivity: Consumers… Continue reading What do automotive consumers want?

December 31, 2021

Does It Work?

“Does it work”? This has to be one of the most common questions asked in my industry, and the answer is…..YES and no! Not all marketing works in all markets and not all businesses ….

December 31, 2021

Not All Credit Marketing Is Deep Subprime!

Not all credit and bankruptcy customers are deep subprime. The bottom line is next to marketing your own database, consumers that have had a bankruptcy…

December 31, 2021


As a car dealer, can you imagine having a customer walk into your showroom, look at a number of vehicles, write down prices, gather data, then leave without anyone on your team getting…  

December 31, 2021


TEXTiUM®, is one of the country’s newest digital marketing companies, its developed a new technology that uses texting to revolutionize direct mail advertising…