What do automotive consumers want?

Consumers in the automotive industry are looking for various vehicle features and attributes.

Fuel efficiency: Consumers are looking for more fuel-efficient cars through traditional internal combustion engines or alternative power sources such as electric or hybrid vehicles.

Safety: Consumers emphasize safety features such as advanced driver-assistance systems (ADAS) and collision-avoidance technologies.

Convenience and connectivity: Consumers are looking for more connected vehicles with more convenient features, such as keyless entry, push-button start, and in-car infotainment systems.

Autonomy and technology: With the emergence of autonomous cars, many consumers are looking for cars with technology that will make the driving experience safer and more enjoyable.

Environmental-friendly: Consumers are becoming increasingly environmentally and sustainability conscious and are seeking environmentally friendly vehicles, such as electric or hybrid vehicles.

Personalization and customization: Consumers seek vehicles tailored to their individual needs, preferences, and lifestyles. This includes options for customization and personalization of the vehicle’s exterior and interior.

Price: Consumers are looking for vehicles that offer the best value for their money, which includes factors such as price, fuel economy, and resale value.

Brand reputation: Consumers are influenced by the reputation of the brand and the perceived quality of their vehicles.

Services and experience: Consumers want an overall positive experience when buying and servicing their vehicles, including easy financing, transparent pricing, and good customer service.

Comfort and design: Consumers are looking for vehicles that are comfortable and visually appealing, with a focus on design, color, and features that align with their personal preferences.