Latest Blog Posts

July 31, 2023


J Franco Marketing is revolutionizing email marketing with cutting-edge Textium technology. Experience the power of progress as our innovative approach boosts your email marketing results by an astounding 900 percent! We all like the cost and speed of email marketing, but the actionable leads were never as good as we wanted. Now you can have it all.
At J Franco Marketing, we understand that traditional email marketing strategies often fail to deliver the desired impact. That’s why we’ve harnessed the power of Textium technology to transform your email campaigns into a force to be reckoned with. Say goodbye to lackluster engagement rates.
Our application of Textium technology unlocks the true potential of your email marketing efforts. By integrating personalized and interactive text messaging elements into your emails, we create a seamless and captivating customer experience. Engage your audience like never before with interactive links and real-time communication options that drive action and boost conversion rates.
The results are simply remarkable. Our clients have witnessed an incredible 900 percent improvement in email marketing performance.
Partner with us and unlock the true power of Textium technology to supercharge your email marketing campaigns.

February 22, 2023

What is the cost of not converting website traffic?

The amount of revenue lost because automotive websites fail to convert shoppers into leads can vary depending on various factors, such as the size of the dealership, the volume of website traffic, the conversion rate, and the average value of a sale.
However, it’s safe to say that the potential revenue loss from failing to convert website shoppers into leads can be significant. According to a report by Cox Automotive, dealerships in the United States spend an average of $640 per car sold on advertising and lead generation. If a dealership is not effectively converting website traffic into leads, it’s likely that they are not getting a good return on that investment.
Another report by DealerSocket found that dealerships that responded to leads within 5 minutes had a 78% higher conversion rate compared to those that responded within 30 minutes. This suggests that even small improvements in lead generation and response time can have a significant impact on revenue.
It’s difficult to estimate the exact amount of revenue that is lost due to automotive websites failing to convert shoppers into leads, but it’s clear that there is a real potential for missed sales opportunities and lost revenue if car dealerships are not effectively engaging with their website visitors and generating leads. With this in mind, high-quality conversion tools like Quick2Credit should be a staple on all dealership websites. Especially given the market shift away from coveting consumers based on trade values.

February 13, 2023

The Future of Electric Vehicle Charging: Using Solar Power for Automotive Dealerships

The shift towards electric vehicles (EVs) is driving changes in the automotive industry, including how car dealerships operate. To meet the growing demand for EVs, many dealerships are installing EV charging stations on their premises. However, powering these charging stations with traditional energy sources can be costly.
One solution to this problem is to use solar power to produce energy for the charging stations. Solar power is a clean and renewable source of energy that can help dealerships reduce their operating costs and minimize their environmental impact.
There are several key benefits to using solar power for EV charging stations, including:
1. Lower energy costs: Solar power is a cost-effective source of energy, especially when compared to traditional sources of electricity. By using solar power to produce energy for the charging stations, dealerships can reduce their energy costs and improve their bottom line.
2. Increased sustainability: Solar power is a clean and renewable energy source that does not emit greenhouse gases or other pollutants. By using solar power for the charging stations, dealerships can help reduce their carbon footprint and demonstrate their commitment to sustainability.
3. Improved reliability: Solar power systems are designed to be highly reliable, with minimal maintenance requirements. This means that dealerships can depend on their charging stations to be operational and available for use, even during power outages or other disruptions.
4. Increased customer satisfaction: Providing convenient and accessible charging options for customers is becoming increasingly crucial for automotive dealerships. By using solar power to produce energy for the charging stations, dealerships can demonstrate their commitment to providing a positive customer experience and set themselves apart from the competition.
Using solar power to produce energy for the charging stations at automotive dealerships is a progressive and efficient solution. It offers dealerships a cost-effective, sustainable, and reliable energy source while helping to improve customer satisfaction and reduce environmental impact. By embracing this change, dealerships can be well-positioned to succeed in the future, of which EVs will surely be a significant part.

February 9, 2023

21 Century Email and Mail

In today’s fast-paced world, businesses must stay ahead of the curve and find new and innovative ways to reach their target audience. One tool that has proven to be effective is Textium, which adds a unique variable text pin to email and direct mail marketing. JF Marketing is a leader in the use of this technology. We were the first agency to adopt its use across all of our marketing and have developed campaigns that make the most of this valuable tool. With thousands of Textium campaigns under our belt, we want to share why you should compare our campaigns vs. any other email or direct mail marketing you are currently doing. If you agree that the following points in bold are valuable, contact us for more information.
Increased Data Collection: One of the most significant benefits of using Textium is that it captures consumer cell phone numbers. This provides businesses with valuable information about their target audience, which can be used for future marketing efforts.
Improved Engagement: By offering a unique and interactive way for consumers to receive information, Textium can increase engagement and improve the overall customer experience. This can help build relationships with customers and increase the chances of future sales.
Enhanced Tracking: Textium provides valuable insights into the effectiveness of email and direct mail campaigns. Businesses can track who is responding to the unique pins and who is interested in receiving more information, allowing them to make informed decisions about future marketing efforts.
Increased Efficiency: Textium streamlines the gathering of customer information, which can save time and increase business efficiency. This can free up resources and allow businesses to focus on other areas of their operations.
New Marketing Channel: By capturing cell phone numbers, businesses can create a new marketing channel and reach their target audience through text messages in the future. This can help businesses expand their reach and connect with customers in new and innovative ways.
Textium-enhanced email and direct mail are valuable tools for businesses looking to improve their marketing efforts. With its ability to increase data collection, improve engagement, enhance tracking, increase efficiency, and create a new marketing channel, businesses can stay ahead of the curve and reach their target audience in new and innovative ways. Let JF Marketing prove that adopting our campaigns will allow you to reduce your marketing spending to get the same results or spend the same money to take over your market.

February 7, 2023

Converting Web Traffic into Leads

The automotive industry is constantly changing, and auto dealers are always looking for new ways to improve their sales and customer experience. One tool that is rapidly gaining popularity among auto dealers is the credit prequalification tool. This tool can help dealers streamline the process of evaluating a customer’s creditworthiness, improve the customer experience, build customer relationships, and enhance sales. This post will discuss why auto dealers need Quick2Credit.

First, let’s take a look at how Quick2Credit increases efficiency. The process of evaluating a customer’s creditworthiness can be time-consuming and complex. Quick2Credit streamlines this process by providing an instant credit decision, allowing dealers to quickly and efficiently evaluate a customer’s creditworthiness. This saves the dealer and the customer time and allows them to focus on the more important aspects of the car-buying process.

Second, Quick2Credit improves the customer experience. Customers want to shop for vehicles confidently, knowing they have the credit to purchase the vehicle they want. Quick2Credit gives customers an instant credit decision, giving them the confidence they need to shop for vehicles. This personalized experience also demonstrates that the dealership is invested in their needs and is committed to providing them with the best possible service.

Third, Quick2Credit helps build customer relationships. By providing a personalized experience and demonstrating that the dealership is invested in their needs, Quick2Credit can help build solid and long-lasting relationships with customers. This can lead to increased customer loyalty and repeat business, which is essential for the success of any auto dealership.

Fourth, Quick2Credit enhances sales. By providing a competitive advantage, making it easier for customers to purchase a vehicle, and reducing the time it takes to close a deal, Quick2Credit can significantly enhance sales for auto dealers.

One of the critical aspects of Quick2Credit is that it encourages customers to fill out a form on the dealership’s website. Hundreds of thousands of people are shopping for vehicles every day, and auto dealers need to capture as much information as possible about potential customers. The average conversion ratio of a website form fill is around 3%, but Quick2Credit can help increase this ratio by providing customers with an instant credit decision and making it easier for them to purchase a vehicle.

The percentage of people that apply for credit and ultimately buy a car is around 40%. Quick2Credit removes all the roadblocks preventing consumers from starting the finance process. With no need for Social Security, no multi-step process, and no impact on their credit, the number of credit applications often jumps by over 100 percent.

Last, Quick2Creidts automated follow-up over the first 30 days is unmatched. We use email, direct mail, and text to help your staff make and maintain contact with these high-quality leads.

In conclusion, Quick2Credit is the premiere credit prequalification tool for auto dealers. It increases efficiency, improves the customer experience, helps build customer relationships, and enhances sales. Using Quick2Credit, auto dealers can stay ahead of the competition and provide their customers with the best possible service. So, if you’re an auto dealer, consider incorporating Quick2Credit into your business and watch your sales and customer satisfaction soar!

January 27, 2023

Marketing your University

It’s important to note that the best marketing strategy will depend on the target audience and the budget available. A combination of different marketing methods can be a good approach, as it allows for a more comprehensive and diverse reach.

Traditional marketing: Traditional marketing methods such as print advertising, billboards, and direct mail can also effectively reach potential students. This can include brochures, flyers, and postcards highlighting the university’s programs, campus, and student life.

Content marketing: Content marketing involves creating and distributing valuable and informative content to attract and engage potential students. This can include blog posts, videos, infographics, and e-books that provide information about the university and its programs.

Referral marketing: Referral marketing encourages current students and alumni to refer their friends and family to the university. This can include offering incentives for referrals and creating a referral program.

Digital marketing: Digital marketing strategies such as social media advertising, search engine optimization (SEO), and email marketing can be used to reach a large audience of potential students quickly and easily. Platforms such as Facebook, Instagram, LinkedIn, and Google can target specific demographics and geographic areas.