Latest Blog Posts

January 1, 2023

What do automotive consumers want?

Consumers in the automotive industry are looking for various vehicle features and attributes.

Fuel efficiency: Consumers are looking for more fuel-efficient cars through traditional internal combustion engines or alternative power sources such as electric or hybrid vehicles.

Safety: Consumers emphasize safety features such as advanced driver-assistance systems (ADAS) and collision-avoidance technologies.

Convenience and connectivity: Consumers are looking for more connected vehicles with more convenient features, such as keyless entry, push-button start, and in-car infotainment systems.

Autonomy and technology: With the emergence of autonomous cars, many consumers are looking for cars with technology that will make the driving experience safer and more enjoyable.

Environmental-friendly: Consumers are becoming increasingly environmentally and sustainability conscious and are seeking environmentally friendly vehicles, such as electric or hybrid vehicles.

Personalization and customization: Consumers seek vehicles tailored to their individual needs, preferences, and lifestyles. This includes options for customization and personalization of the vehicle’s exterior and interior.

Price: Consumers are looking for vehicles that offer the best value for their money, which includes factors such as price, fuel economy, and resale value.

Brand reputation: Consumers are influenced by the reputation of the brand and the perceived quality of their vehicles.

Services and experience: Consumers want an overall positive experience when buying and servicing their vehicles, including easy financing, transparent pricing, and good customer service.

Comfort and design: Consumers are looking for vehicles that are comfortable and visually appealing, with a focus on design, color, and features that align with their personal preferences.

December 31, 2021

Does It Work?

“Does it work”? This has to be one of the most common questions asked in my industry,
and the answer is…..YES and no! Not all marketing works in all markets and not all businesses ….

December 31, 2021


As a car dealer, can you imagine having a customer walk into your showroom, look at a number of vehicles, write down prices,
gather data, then leave without anyone on your team getting…


December 31, 2021


TEXTiUM®, is one of the country’s newest digital marketing companies,
its developed a new technology that uses texting to revolutionize direct mail advertising…