All businesses should use email marketing:
Cost-effective: Email marketing is one of the most cost-effective marketing methods, as it has low overhead costs and can reach a large audience quickly and easily.
High open and click-through rates: Emails have a high open-rate compared to other forms of marketing.
Personalization: Email marketing allows businesses to personalize the message and offer to the specific recipient, which increases the chances of engagement and conversion.
Measurable results: Email marketing campaigns can be tracked and measured, allowing businesses to see which campaigns are working and which are not. This helps them to refine their marketing strategy and make informed decisions about future campaigns.
Automation: Email marketing campaigns can be automated, meaning businesses can send targeted messages to customers at specific times or based on specific actions. This can save time and increase efficiency.
Retargeting: Email marketing enables businesses to retarget their customers who have shown interest in the past, which is an effective way to bring them back and convert them into paying customers.
Builds relationships: Email marketing can help businesses establish and maintain a relationship with their customers, leading to repeat business and customer loyalty in the long term.